Supercharge your people conversations
Trusted people insight that adds weight, clarity and confidence. You bring the ideas, we bring the solutions.
Powered by Thomas.
Who is the referral model for?
The referral model is designed for those who influence people decisions without delivering HR services directly. Ideal for people professionals and active influencers in the HR community.
Business
advisors
Strengthen strategic recommendations with people insight
Executive
coaches
Introduce data-led development conversations
Industry
consultants
Add scalable, evidence-backed people insight to your work
HR networks
and communities
Share valuable resources with your audience
How it works
Why become a referral partner
Add value to your network while earning rewards — without sales pressure.
Referral rewards
Earn competitive rewards for every qualified referral that becomes a Thomas customer.
No sales hassle
You connect us. We take care of the rest – from first conversation to delivery.
Exclusive insight
Get access to premium research, thought leadership and tools to support your network.
Enhanced credibility
Partner with a globally recognised leader in people science – trusted for over 45 years.
Early access
Be the first to explore new features, products and research shaping the future of work.
Champion connection
Help organisations build stronger teams and scale connection intelligence for success.
Turn your influence into a simple revenue stream
Introduce science-backed people insight into the conversations you're already having.
- Evidence-led people insight enhances your advice
- Add value for clients without adding delivery complexity
- Earn commission on qualified introductions, while remaining a trusted advisor
The result? A simple way to monetise your influence and connect clients with a proven solution — without operational overheads.
Value for your network
When you introduce Thomas, you connect people with insight that delivers real impact.
- Better people decisions — Tools that genuinely help people to improve their working lives and organisational performance.
- Trusted science — Scientifically validated assessments that improve hiring, development, and team connection.
- Stronger workplace culture — Help organisations build teams that connect, perform, and stay longer with Connect.
- Measurable impact — Support outcomes like improved hiring accuracy, faster onboarding, and stronger leadership.
The Thomas difference
When you refer Thomas, you're connecting your network with insight that turns generic people processes into individually tailored journeys.
- No more one-size-fits-all solutions.
- No relying on instinct alone.
- Just evidence-led insight that strengthens your coaching, consulting, and advisory conversations.
Because the recommendations you make are more powerful when they're backed by data that understands how each person thinks, behaves, and experiences work.
Conversations that move decisions forward
Choose Thomas for a referral partnership designed to strengthen your pitch. We help you add evidence-led insight to the conversations you're already having - supporting the move from consideration to confident action.
"Are hiring decisions based on gut feel or structured data?"
"How well do managers understand their team's working styles?"
"How do you identify high-potential leaders?"
"What's your approach to engagement beyond survey scores?"
"Do you have visibility into what's driving turnover?"
"How do new hires integrate into your culture?"
Put trusted people insight behind your advice.
Join our referral programme and add value to every conversation.
Frequently asked questions
Everything you need to know about becoming a Thomas referral partner.
How do referral fees work?
You earn a competitive referral fee for every qualified lead that converts to a Thomas customer. Fees are paid after the customer completes their first purchase. The exact percentage is discussed during onboarding and depends on the nature of the referral.
Do I need any certification or training?
No formal certification is required for Referral Partners. We provide you with conversation guides, thought leadership content, and key messaging to help you introduce Thomas effectively. Optional deeper product training is available if you want it.
What counts as a qualified referral?
A qualified referral is an introduction to a decision-maker at an organisation that could benefit from Thomas assessments. This could be an HR leader, talent acquisition manager, L&D professional, or business leader. We handle the sales process from there.
How do I track my referrals?
You'll have access to our partner portal where you can submit referrals and track their status. You'll receive updates as referrals progress through the sales process and be notified when fees are earned.
What resources do referral partners receive?
You'll get access to thought leadership content, case studies, ROI data, and conversation guides. We also provide co-branded materials and can support you with content for your own channels. And it goes both ways - telling a story that fits with Thomas? We'll happily share our research to help your story land. When you join Team Thomas we're here to help - and our partner team is always available for questions.
Can I become a reseller later?
Absolutely! Many of our best Resellers started as Referral Partners. Once you're familiar with Thomas and see the value our solutions deliver, upgrading to Reseller status is straightforward. We'll support you through the transition.
