Why we need connection now more than ever
Connection isn’t a soft concept. It is one of the earliest indicators of falling organizational performance. Yet in many organizations, connection still sits firmly in the “nice‑to‑have” category — something culturally valuable, perhaps even morally desirable, but ultimately secondary to delivery, results, and efficiency.
But should that be the case?
Thomas works with thousands of organizations worldwide, and we often see that connection is, at best, vaguely acknowledged, gestured towards, or occasionally celebrated. It is rarely treated as a strategic support for performance – and certainly not measured. This is a curious blind spot.
After all, businesses are, and always have been, run by humans. Humans who require connection to function – belonging is right there in the middle of Maslow’s hierarchy of needs. In the age of AI, that need has not diminished; it has become sharper. While technology can optimise processes, accelerate decision‑making, and automate entire categories of work, it has also brought human limitations, dependencies, and relational dynamics into far clearer relief.
As Cooper & Furnham (2026) put it:
“We are social animals. We depend for our survival, mental and physical health, as well as happiness, on our connections with other people. We like to feel part of a greater whole—members of multiple groups who share our values.”
And yet, when it comes to how organizations are designed and run, we often reverse this logic. We ask humans to adapt to technology — to systems, tools, and ways of working — rather than designing technology and organizational environments that reflect how humans actually function, relate, and decide under pressure.
This mismatch has consequences. Many of those consequences surface far earlier in connection than they ever do in traditional performance metrics.
What we mean by connection
First, what do we actually mean by connection? In organizational contexts, connection is often conflated with engagement, harmony, sociability. Or how pleasant a team feels to work in. This narrow interpretation does connection a disservice. Connection is not simply about everyone getting along.
At its core, connection is about relational conditions, such as:
- Are efforts acknowledged, achievements recognised, and growth actively supported?
- Is there a genuine sense of shared identity and belonging among colleagues?
- Are people working towards a clearly shared goal in an environment where relationships are supportive and tensions can be explored openly and constructively?
- Do people feel adequately supported and empowered with the right resources, timely feedback, and realistic expectations around workload and time?
- Do colleagues trust one another — and are they encouraged to do so?
- How well are individuals managing pressure, recovery, and work‑life boundaries in ways that sustain performance over time?
In other words, connection forms the foundation of how work actually gets done. It shapes how feedback travels, how challenges and conflict are handled, and whether people remain engaged when work becomes difficult or uncomfortable. In this sense, connection is a critical part of the infrastructure that enables sustained performance.
Why connection deserves a more central place in organizational thinking
Most organizations are highly skilled at measuring results. There is no shortage of tools available to track outputs, targets, and outcomes. However, far fewer organizations are equipped to notice and measure the conditions that produce those results in the first place.
Traditional performance indicators — such as delivery metrics, engagement scores, and attrition rates — are undeniably valuable. But they are also almost always lagging indicators. They tell us what has already happened, not what is currently forming.
By the time engagement scores begin to decline, attrition starts to rise, or performance drops noticeably, teams have often been compensating for some time: decisions have slowed, creativity has narrowed, conversations have become more cautious, or questions are no longer asked as freely as before. None of these signals are dramatic in isolation. But together they are early signs that the system is under strain.
Connection, by contrast, operates upstream. It functions a bit like a canary in a coal mine: offering early signals that allow leaders to intervene before problems solidify. Not because connection predicts results in a simple, linear way, but because it reveals whether the system still has enough trust, openness, and relational capacity to absorb pressure and change.
Change organizational behavior, and you can change performance
This makes connection more than just another HR metric to track. It is a risk-management concern, and it needs to be owned by more than just one function. Organizational decline rarely happens overnight or announces itself with a single catastrophic failure. More often, it begins with the appearance of much smaller, easily overlooked cracks, such as:
- Reluctance to surface bad news
- A tendency to work around problems rather than addressing them
- Reduced psychological safety for authenticity and dissent
- Leaders defaulting to authority rather than curiosity
These behavioral shifts are rarely driven by malice, nor are they random. Instead, they are adaptive responses to perceived risk. When people sense that honesty, disagreement, or vulnerability carries a cost, their behavior adjusts accordingly.
Connection not only helps make these adjustments visible — it also reveals where they are emerging first. That is why connection functions as a canary in the coal mine: not a dramatic guarantee of collapse, but an early warning system that organizational conditions are becoming less breathable.
Connection in the age of AI and rapid change
As AI becomes increasingly embedded across organizational systems, this perspective becomes even more critical. Today, technology can surface data, patterns, and insights at unprecedented speed. What it cannot do is ensure that those insights are interpreted responsibly, acted on collectively, or challenged when necessary.
Thomas CEO, Luke McKeever has suggested that the future of work increasingly concentrates human value in areas such as judgment, trust, and meaning-making.
“In highly automated environments, even minor breakdowns in trust or alignment can have outsized consequences. The faster systems move, the less forgiving they become of hesitation, misinterpretation, or silence. In that context, the human layer becomes essential to holding increasingly powerful systems together. Connection is what allows those uniquely human capabilities to function — and to flourish.”
Luke McKeever, Thomas CEO
From intuition to evidence-based action
Many of the most attuned leaders can already sense when connection is thinning within their teams or organizations, even without formal metrics. Intuitively, they feel shifts in meeting dynamics. They notice when a team that appears calm on the surface actually feels brittle or insecure underneath. They observe results that mask rising, unsustainable effort. The challenge of connection, therefore, is not awareness alone. It is articulation and substantiation.
Without a shared language and credible measurement framework, connection remains intuitive rather than operational. This makes it difficult to prioritise — and easy to postpone. Treating connection as an early indicator enables leaders to move beyond gut feeling, making relational dynamics discussable, observable, and actionable in a disciplined way.
Conclusion:
Connection is not about fixing people. Nor does it replace strategy, execution, or accountability. Instead, it makes them sustainable by revealing the conditions under which people are trying to do their work — work without which organizations cannot perform, especially in an era where the human layer plays an increasingly critical role in stewarding highly automated systems.
The question, then, is not whether connection matters. It is whether we are paying attention to it early enough to learn from what it is already telling us. A canary rarely dies without warning. The question is whether anyone is still listening.
Interested in exploring connection with Thomas?
Explore our Thought leadership and Science pages for a deeper look at connection intelligence and how it works - or talk to a member of our expert team about it.