Recruitment Automation Tools to Hire Better Candidates

9 November 2021
6 minute
Recruitment Automation Tools to Hire Better Candidates

It cannot be underestimated how much the role of automation is going to play a big part in our future. Things like lead generation, sales, marketing and even global finance are trying to find ways to deal with and manage the impact that automation will have in our everyday professional and personal lives.

But if there is one area which can use automation as a tool and as an advantage in the professional services industry it is, recruitment. According to Jobvite, 43% of human resource managers believe automation/AI will make their jobs better, compared to only 7% who say it will make it worse and that 49% of Tech and IT recruiters feel positively toward automation/AI in their own jobs — 46% toward the overall workforce. 

In a HubSpot survey, nearly 20% of respondents said that automation is being used to eliminate bias and support diversity recruitment

Needless to say, automation isn’t going anywhere and we will see a rise in both demand for this technology and also discovering ways to make a positive impact in the industry. 

In this guide we are going to look at why recruitment should use automation and where the system can benefit from automation in different areas. 

Why use recruitment automation tools

There are many reasons why using automation tools in recruitment can be beneficial to the process as a whole. This includes:

  • Increase productivity
  • Improve the quality of hired candidates
  • Support bias-free hiring
  • Speed up the recruitment process
  • Enhanced candidate experience

Job advertising

One of the most beneficial ways to improve the variety of applications and to equally remove bias is through better job advertisements. You are looking for a software/automation tool which can get your recruitment posting into as many different places as possible, and equally, target the right candidates. 

Job boards and job aggregators allow you to have your posting in different locations whilst also reducing the cost of advertising for the role. Re-targeted adverts from job postings get you to maximise your recruitment budget helping some recruiters save as much as 30% per applicant. 

Effective job advertising is also a strong branding tool that can also push out better branded content and showcase company culture at the same time. You are making both the job position and the organisation more appealing through these different channels and the level of content that you can place in the showcases.

LinkedIn for example has a great recruitment platform that can be used by any business and promotes some of the spoken about features. With branded content channels, the possibility to include video and blog content into each profile and where postings are easily available to view in selected tabs.

Applicant Tracking Systems (ATS)

An Applicant Tracking System (ATS) is one of the most used automation tools and designed to make life easier for recruiters and recruitment managers. 

In short, an ATS collects and tracks applications into a hiring database. From the moment an applicant applies for a role the hiring manager can easily identify at what stage the person is at in the recruiting process.

Because of the volume of applications for an open position, this system has become essential to maintain clear records of candidates whilst also remaining organised - and, you don’t want to lose touch with someone who would be an incredible fit. 

ATS software helps not only to store data and information, it helps deliver a personalised candidate experiences that leverage email, text, and AI across multiple devices.

Human Capital Management Software (HCM)

Looking after your most important asset - your employees - is arguably one of the hardest yet most rewarding tasks you can undertake in a business. That’s where Human Capital Management Software comes into action.

Similar to ATS, this software combines a number of systems and processes to ensure the easy management of human resources, business processes and data. HCM software can handle tasks such as HR admin and workforce management by giving employees access to their own data and tools to use for tasks such as holiday requests.

How Thomas can integrate with your ATS / HCMS 

We offer seamless integration with the world's leading ATS / HCMS options, allowing you to recruit and develop top candidates smarter, objectively and faster. Here are some of the software integrations supported by Thomas:

  • ADP
  • Bullhorn
  • Cadient Talent
  • Carerix
  • Ceridian
  • iCIMS
  • Clear Company
  • Cornerstone
  • Greenhouse
  • Jazz HR
  • Jobvite
  • Kenexa
  • Lever
  • MyStaffingPro
  • Recruiterbox
  • SAP SuccessFactors
  • Silk Road
  • Smart Recruiters
  • Taleo
  • Erecruit
  • TalentLink
  • Workable
  • Workday

Video interviewing tools

If you or any of your friends changed jobs during the pandemic you know that most of the interviewing stage was done over a video platform. Yes, it became popular in a way that few of us could ever imagine - even those more used to speaking to family and friends across the globe on more recognised platforms.

This meant that different video interviewing platforms grew and so did their capabilities to match the requirements of interviewers. Certain video interview softwares allow you to have many unique features including; On-demand & live video interviewing, ATS integration, standardised interview templates and a customer community which you can tap into for more video interviewing tips and advice. 

With some video recruiting software you will be able to make use of a recording function which allows recruiters and hiring managers to watch the interview in their own time. This helps them save time and money whilst also making quicker hiring decisions based on the AI software that collates responses with job requirements for the position. 

Video recruiting software has been shown to not only decrease time in hiring and provide a better return on investment but it also helps remove bias and increase diversity in new hiring thanks to the AI that is attached to many of these platforms. 

Candidate testing and assessment

Being able to see how a candidate will behave in the workplace or doing a certain job is essential in today’s fast changing work environment. There are many different forms of candidate testing and assessments. For example, an aptitude test is carrying out a few important functions. Firstly, it helps to reduce the number of candidates for a given role based on the results of the tests - allowing the rest of the recruitment process to take place in a timely manner. 

Secondly, recruiters are basing hiring decisions on skills evidenced in the exams. This removes bias, but also strengthens the team and organisation with the right skillset in the right roles.  

Thirdly, an aptitude test helps the recruiting manager know inherent strengths and weaknesses that can be developed with the right training and provide a pathway within the organisation to succeed.

Another type of assessment is a behavioural assessment. These help us to understand and explain what is happening to a person, why it is happening and help to predict when a behaviour might happen again. 

A person will be hired for having the right skills, knowledge and technical expertise but are most often fired, reassigned or overlooked for promotion because they lack the appropriate interpersonal skills.

The Thomas assessment platform has a full suite of tools that are capable of analysing these different areas and provide the data you need to make the best decisions for your hiring needs. 

In summary

Automation and AI is helping us to solve many problems in a variety of areas in our lives. In recruitment it has become a powerful tool to help better select candidates, speed up the recruitment process and even re-recruit candidates who may have been a perfect fit in the past but not available at the time needed.

Automation has also been proven to increase productivity, improve the quality of hired candidates, support bias-free hiring, speed the recruitment process and develop an enhanced candidate experience.

The Thomas Talent Assessment Platform is a powerful automation suite that can help you analyse a candidate on different skills and behaviours that your team requires for the right candidate to fit in.

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