Become a Partner
Three ways to partner. One high standard.
From influencer to delivery partner or embedded technology provider, Thomas has a partnership model for you.
Powered by Thomas.
Choose your partnership model
Find the best fit for your business model and goals.
Referral partner
Shape industry conversations with trusted insight around people decisions.
Introduce clients to better people insights
Earn referral fees for qualified leads
Access thought leadership content
Thomas takes care of sales and delivery admin
Reseller partner
Deliver our trusted products and solutions as part of your client offering.
Become a registered Thomas assessment provider
White labelled reporting available
Get comprehensive product training
Revenue share and volume discounts
Embedded partner
Integrate Thomas intelligence into your product for insights that engage users and improve retention.
API and agent-to-agent integration
White labelled options available
Technical implementation support
Co-development opportunities
Programme benefits
We equip every Thomas partner with the tools, training, and support needed to deliver personalised people insight at scale.
Dedicated partner success manager
Comprehensive product training and certification
Co-marketing resources and campaign support
Sales enablement tools and materials
Early access to new features and products
Partner Intelligence Portal with on-demand resources
Regular partner events and networking
Competitive revenue share model
What we look for
Great partnerships start with shared goals, values, and a belief in personalised people decisions.
Market expertise
Existing experience and reach in HR, talent, or people technology - and a desire to grow your business.
Better outcomes
A belief that tailored, data-led people decisions can create happier, healthier workplaces.
Ethical commitment
A shared commitment to use people insight responsibly and for long-term value.
How do I enroll?
Becoming a partner is probably simpler than you think.
Here's what to expect.
The right tools for the job
Every Thomas partner gets the training, resources, and support needed to succeed — from product enablement and technical resources to hands-on guidance when it matters.
Training and certification
Comprehensive product training and certification programmes to build your expertise.
Sales enablement
Pitch decks, battle cards, plus demo accounts and environments help you close deals.
Marketing materials
Co-branded collateral, case studies, and campaign toolkits ready to use.
On-demand resources
Video tutorials, webinars, and best practice guides in our Partner Intelligence Portal.
Dedicated support
Direct access to your partner success manager, and to technical support for Embedded Partners.
Performance dashboard
Track your pipeline, revenue, and certifications in real-time.
What partners say
"The support from the Thomas partner team has been exceptional. They truly invest in our success."
Mark Thompson
Partner Success Manager - PeopleFirst HR
"The training and certification programme prepared our team to deliver real value from day one."
David Park
CEO - Asia Pacific HR Consulting
"Thomas' scientific approach gives us confidence when recommending solutions to enterprise clients."
Emma Rodriguez
Director of Partnerships - TalentTech Solutions
Still have questions?
Speak to our partner team to explore how Thomas can help you:
- Differentiate your offer with trusted people insight
- Turn generic employee journeys into personalised experiences
- Embed intelligence directly into your workflows
- Drive measurable engagement and retention
We'll help you choose the right model — and make it work for you.
Trusted and certified:
ISO 27001 - SOC 2 - GDPR - Ethical AI
Frequently asked questions
Everything you need to know about partnering with Thomas.
What are the requirements to become a Thomas partner?
We look for partners with relevant market expertise in HR, talent management, or people technology, a commitment to ethical and responsible practices, and a genuine focus on improving outcomes for organisations. Specific requirements vary by partner type—referral partners need strong networks, resellers need delivery capability, and embedded partners need technical integration resources.
How long does the application process take?
Typically 2-4 weeks from application to onboarding. After you submit your application, our team reviews it within 2 business days. If there's a good fit, we'll schedule an introductory call to discuss your goals and the partnership in detail. Once approved, onboarding usually takes 1-2 weeks.
Is there a cost to join the partner programme?
There's no upfront fee to become a referral partner. Reseller and embedded partnerships may involve training and certification costs depending on the scope of your engagement. We'll discuss all details during your introductory call.
What training and support will I receive?
All partners receive comprehensive product training, access to our partner portal with on-demand resources, and a dedicated partner success manager. Reseller partners also complete certification programmes, while embedded partners receive technical integration support and API documentation.
Can I partner in multiple ways?
Yes! Many of our partners start with one model and expand over time. For example, you might begin as a referral partner and later become a reseller as your expertise grows. We'll help you find the right path for your business.
What geographic regions can I operate in?
Thomas partners operate globally. During the application process, we'll discuss your target markets and ensure there's alignment with our go-to-market strategy in those regions.
How does the revenue model work?
Revenue models vary by partner type. Referral partners earn fees for qualified leads that convert. Reseller partners receive volume-based discounts and margin on sales. Embedded partners have custom pricing based on usage and integration scope. We'll provide full details during discussions.
