Every individual within the business has a vital part to play and is a cog in a much larger machine. For maximum business productivity, it is critical to both understand and develop their individual strengths and weaknesses.
Why sit all your employees through the same training session when for half the group it might be wasted investment. Every employee has different training needs, and it is key to identify what those are but also appreciate how to develop them. This is the most efficient and effective way of developing your sales-force and ultimately driving improved business performance.